Shiseido Benefique Launch!

ShiWelcomeI had the wonderful honor of attending the Shiseido Benefique launch last night at the Sofitel Hotel in Beverly Hills. Shiseido has been a leader in the cosmetics and skincare industry for the last 140 years.  They are in the process of launching their Benefique collection targeted for women in their 20’s and 30’s who are looking to address skincare issues such as dryness, dull skin, blemishes, discoloration and fine lines.  

If you are familiar with their skincare lines, I believe this line serves the same market as their Skincare line, however what differentiates this line is the corrective and restorative benefits that the Skincare line does not address.  Stop by their website to learn more about their current skincare systems: http://www.shiseido.com/skincare/skincare,en_US,sc.html&fromTopNav

I tried out the tester products and as expected, the scent of products were very pleasant with a flowery undertone.  We had the opportunity to meet and listen to Shiseido’s top marketing executives and their spokesperson.  Here are some photos from the event.

Chie & I

Chie and I

My partner in crime Chie :)

My partner in crime Chie 🙂

Me, Chie and Diana

Me, Chie and Diana

The beautiful Yuri and Me

The beautiful Yuri and Me

Beautiful collection of Benefique products for testing

Beautiful collection of Benefique products for testing

Chie, Stephanie and Me

Chie, Stephanie and Me

Yuri, Shiseido spokesperson speaking

Yuri, Shiseido spokesperson speaking

Yumiko Nishikawa, Director of Marketing speaking

Yumiko Nishikawa, Director of Marketing speaking

Tomoko Yamagishi, SVP of Marketing speaking

Tomoko Yamagishi, SVP of Marketing speaking

The beautiful Yuri

The beautiful Yuri

The gorgeous Sofitel hotel

The gorgeous Sofitel hotel

Sofitel hotel

Sofitel hotel

Goodies!

Goodies!

Flower

Yuri

Yuri

This was a wonderful evening of mixing, mingling and product testing.  Shiseido never fails to impress, for more information on the Benefique line please check out their website for product information and where to buy:  http://www.shiseidobenefique.com/

Have you ever tried any Shiseido products?

 

4 Comments

  1. March 1, 2013 / 8:45 pm

    Lovely!!! The products look amazing. I really want to try it now. You girls looked like you had an amazing time. Yuri looks like a Japanese barbie doll. So cute!

    • Jen
      March 4, 2013 / 6:06 pm

      Shiseido is some great stuff! Awe you’re so sweet 🙂 xo

  2. March 3, 2013 / 6:35 am

    had so much fun with you, doll! it was an amazing night with Shiseido! we are so lucky!!! ^____^ xoxo

    • Jen
      March 4, 2013 / 6:07 pm

      Had so much fun too! I’m sorry you got caught in so much traffic :(xoxo

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